NEW PROVIDENCE, NJ, Advent, Inc., a leader in software development focused on building IT solutions, today launched a new brand identity campaign. Beginning with a new logo design and redesign of their public website, Advent will launch a full advertising campaign with print advertisements in the Journal of Commerce starting next month. The campaign also consists of an interactive marketing campaign and repositioning in the marketplace.
“In today’s marketplace, the eye is on the leaders in software application development to drive professionalism and confidence in our services” said Carl D’Emilio, president of Advent, Inc. “Our new logo and site reflect our unique position and the tagline ‘Building IT Solutions That Work’ is indicative of our hands on approach and consistent delivery of on-time applications that solve business problems.”
Advent contracted the XE Group of Red Bank, NJ to assist in the organizational analysis and development of the new website as well as kicking off this year's marketing campaign.
The XE Group in cooperation with Advent customers assisted Advent to develop upon its strengths and identify areas of opportunity. This feedback enables Advent to constantly improve its service and methodology.
The new Advent site is a reflection of the spectacular growth this past year. It also illustrates the plan for future successes in the year to come. In the News & Events section, customers can see the milestones that Advent reached with current clients. The Methodology section highlights the disciplines applied to all projects.
The new website emphasizes the Teamwork and Discipline Advent brings to all projects. Second only to honesty, these values are the foundation of every Advent project. Visitors can view the site at www.adventinc.com.
For more information, please contact:
Mike Mayhew
VP Business Development
Tel: 908-795-3223
